Sekani Solomon

Photo by: Cynthia Gonzalez

Sekani Solomon is a Motion Designer. That is all. In fact, that is all you need to know. I'm about to send this to my editor to post when I step back and looked at what I typed. Hmmm. I need to flesh this out shouldn't I?

Sekani works out of Sekani Motion Design - a creative enterprise that creates cutting edge, contemporary design and motion graphics - he has been doodling and making stuff from his imagination, "I’ve been a creative since I could remember. As a kid I would make a lot of toys using cardboard and tape. I would often been seen drawing Dragonball Z characters or creating my own brand of Power Rangers." Sounds like our type of guy, not constrained by what’s on the store shelf, but rather, relies on the ideas from his head. He's a creative all right!

We asked him to define creativity  and he simply said, "for me creativity is the ability to express an idea in a unique way. It’s an outlet to articulate thoughts and emotions I experience, and seeing that I have a constant urge to create or express, being creative is an important aspect in my life."

As with all the creatives we've interviewed thus far, the creative process is clinical. Sekani starts off  with to two main factors - concept and polish. For a piece to be evocative and engaging for him, it has to  have an interesting idea behind it; he looks for a higher level of refinement when the idea has been executed; and in doing that he always asks himself, "was the edit on that short film tight? Was the design, animation and compositing good?” He explains to us that, these two categories can be broken down further, but once these two main criteria are met, he can then judge a piece as being good.

Focus on doing good work and believe in it, people would eventually get behind you

When asked if he believes that it is important to be accepted by others as being creative or is doing what you love to do enough to justify your work? Sekani instinctively says, ‘’it depends on the context. From a personal perspective, I think how you feel about your work and yourself is more important than the opinions of others. Focus on doing good work and believe in it, people would eventually get behind you. From a business standpoint, its important to properly educate the client of the process, the work involved, and how the requested work benefits them. This helps them to really appreciate the work being created and the cost attached to it."

Sekani has been involved in Motion Graphics to the point where he states, "as a profession, monetary  compensation - I say compensation instead of rewards as you are being paid for work done, not rewarded - for creative work is as normal as buying a loaf of bread from the store. The creative industry is worth billions of dollars (fashion, fine art, motion design, etc.) this would not be possible if there was not a price attached to creating work."

In discussing the issue of his profession as it relates to personal doubt, and how he would manage and overcome this process of self-doubt Sekani calmly mentions, "you always have doubts from time to time, especially during the initial design process. To over come it, I tend to think of projects in terms of the time I put in. If something isn’t quite to the level I want it to be, I tell myself it’s because I haven’t invested enough time into it. This stems from a belief in my abilities to execute a task, even if I’m unable to do it right the first or second time, I know I’ll eventually get there."

Where can you find him online?: www.sekanimotiondesign.com

www.vimeo.com/sekani

www.flickr.com/blacklightgraphix

 

 

A Creative Professional with over twenty years experience. Which he gained during his time spent at a few of Trinidad’s top advertising agencies. Then functioning as the Regional Creative head of the Caribbean’s largest retailer. Contributing to the development of the group’s regional marketing strategy. Forming the regional Design Strategy. Conceptualisation and execution of all creative, marketing and advertising communication for the group’s brands. With oversight of regional and local creative teams and creative processes. He continues to sharpen his creative edge. A passionate, twenty-four hour creative junky. Admirer of sexy typefaces, lover of words and aspiring life long learner. He is also the founder of A BigBox Of Crayons. An online and offline community for creative thinkers + makers in Trinidad & Tobago.