Ricardo Robinson
Give a piece of your soul to the world.

How do you define creativity and what does it mean to you?

The limitless resource of thoughts and ideas, that one uses to create, uplift, inspire, add beauty, add value and serenity to a place thing or time. It's to give a piece of your soul to the world.

How much of your creative ability do you think is innate? Or is your creativity a skill that you have developed?

For me, it's all innate, that's why it just keeps flowing. Even in times of being burnt-out, it may slow to a drip, but it never stops. I think creativity is something that can't be taught.

When did you realise that you wanted to express your creativity? Was it encouraged by others (e.g., parents)?

The minute I realised I couldn't express myself in words as clearly as I wished. It was such a long time ago, but if I were to guess I would say from early childhood.

What is your standard for evaluating your creative work and the works of other people? Do you think that monetary rewards can be compatible with creativity in general? Are financial rewards relevant to your work?

My evaluation of my creative work starts at self-satisfaction…

My evaluation of my creative work starts at self-satisfaction, then flows to the impact it has on others, and their response to it. It's a bit difficult to answer this part of the question, but I will attempt it, compensation for your creativity is necessary (as one needs to live) but I don't think it's detrimental or even enhances one's creativity.

Do you think your perception and evaluation of your creative endeavours are influenced by the views of other people? What role do you say the culture that you live in plays in your creative efforts?

I think as creatives we divide or talents into two parts. Part one, the work we do for payment, this can evolve with perception and swayed by culture. Part two is the side of our creativity that is sacred and non-negotiable. It doesn't matter what anyone says or does; we stay true to that creative spirit. But yes culture does and will guide creativity especially if you intend to cash in on it.

What do you do when you experience a creative block?

LOL... find inspiration and most of all, rest. I think creative blocks are an indication of lack of rest for mind, body and Soul.

How do you make the leap from a "Spark" in your head to the action you produce?

I start!

Do you have any special rituals that you do to achieve your creative goals?

Listening to Elton John, music helps.

Stylistically, has your creativity changed as you have matured? If it has changed, please explain how?

Yes. My art now reflects the pitstops of my life journey. I have more experiences now to draw from creatively.

When I started as a Graphic Designer, I felt boxed in, and my options for growth was limited…

What has been the most significant sacrifice that you have made for your craft?

To leave the country of my birth. When I started as a Graphic Designer, I felt boxed in, and my options for growth was limited, so decided to leave Trinidad. I took this path as a way to expand my knowledge of design. It also provided me with the opportunity to collaborate with people who had vastly different backgrounds than my own.

Who or what has helped you to persevere and not quit?

God, and the desire to make it to the finish line, even if I am dragging across it.

There are times when you have to blank out all voices and listen to the one inside…

Do you believe that it is essential to be accepted by others as being creative or is just doing what you love to do enough to justify your work? Explain.

I genuinely believe it's a bit of both. There are times when you have to blank out all voices and listen to the one inside, and times when you need to listen to both. We grow in community, and others can help shape us for the better and the same can be said for the opposite. Filter what you take in, it can help you grow, or it can help kill you creatively.

Has rejection ever affected your creative process? Explain.

Yes, it makes you doubt yourself and your ability. During that time you need to draw from that deep internal place and voice. That's when a real creative giant develops.

Looking at what you have created in the past, would you change anything today? Why or why not?

Nope. What I've done then reflected that time and place in my life. Today given the same task, I would approach it differently, due to my creative maturity.

…with all I’ve been through creatively the doubt is long gone.

Have you ever doubted your talent? If so, how did you work through your doubt?

Sure. More so in my early stages, as others would deliberately attempt to side-track you. But now, with all I've been through creatively the doubt is long gone.

What piece of work are you most proud? Why?

The one I did tomorrow, as I'm always improving.

You will never amount to anything! I’ve heard this said by people who didn’t understand what graphic design is…

What is the best advice you've received that helped you move forward on your creative journey?

You will never amount to anything! I've heard this said by people who didn't understand what graphic design is, that you can't have a meaningful career as a Graphic Designer. That drove me to prove to myself and not so much the naysayers that I could indeed make it in the design industry and support myself and my family. I'm thankful it has gone well thus far.

To a young Creative emerging in your field, what advice would you impart unto them?

You will never amount to anything. LOL… No just kidding. Find your creative voice, and trust it. There will be times it's all you have.

For what would you most like to be remembered?

I would have to say for helping that old lady across the street.

If you were a crayon, what would be the name of your colour?
Perfect Blue!


We'd like to thank Ricardo for taking time out to share with us. We wish him continued success on his journey.

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A Creative Professional with over twenty years experience. Which he gained during his time spent at a few of Trinidad’s top advertising agencies. Then functioning as the Regional Creative head of the Caribbean’s largest retailer. Contributing to the development of the group’s regional marketing strategy. Forming the regional Design Strategy. Conceptualisation and execution of all creative, marketing and advertising communication for the group’s brands. With oversight of regional and local creative teams and creative processes. He continues to sharpen his creative edge. A passionate, twenty-four hour creative junky. Admirer of sexy typefaces, lover of words and aspiring life long learner. He is also the founder of A BigBox Of Crayons. An online and offline community for creative thinkers + makers in Trinidad & Tobago.