Jayron Remy

BEING RAWKUS

Jayron Remy or as he is best known - DJ Rawkus - was playing  with records, cassettes, microphones and the radio from a young age. He credits his parents, both 'his biological and industry parents' for his transition from 'just playing to being trained to become a professional DJ. And he let's us know this when he says, 'I've come to expect more from myself. I have been exposed to so much more as an adult that it has to have an impact on me. When I was younger, I was happy to be able to have a crowd in a frenzy when I deejayed. Now I prefer to take them on a journey with me, not just have them drunk and disorderly.'

AUTONOMY

As we get into the head of DJ Rawkus, we realise that he's not only wearing the proverbial DJ hat, he is also an actor, music producer and an event coordinator who thinks that his work, 'should be of an international standard rather than a local or regional one.' He holds himself to the sage words of the great Peter Minshall, "da good aint good enough" in everything he does. He defines creativity as the ability to see the impossible, do the improbable and evolve. As such he believes that his creativity is innate and he has developed it in so he may evolve. 'I try to set high standards for myself. If I can't be proud to show or play it for my parents or mentors, then it's not good enough. I also like to compare what I'm doing to what else is going on in society at the time, we can't live in a bubble.'

I prefer to take them on a journey with me, not just have them drunk and disorderly.

MASTERY

'We need money to live, to be a part of society. To be paid for being creative isn't something practical in these parts. You get paid if you do something with your creativity. Ideas don't make money....execution does. At this stage in my life, monetary rewards are very important for certain things I do - like deejaying - but that's because I feel like I paid many dues and have honed a craft to a level that requires payment. I'm still developing the other skills to match or even surpass that; until then the most relevant thing to the work is learning.'

Never give up! Take criticisms!

PURPOSE

When we asked DJ Rawkus whether his creative endeavours are influenced by the views of other people he heartily said, 'yes, my perception and evaluation of my work are influenced by other people's views. As artists, we create, but if we want to live, we must have a demand for what we create. If no one wants what you have to offer, you end up with a lot of creative things that do nothing for you. The culture I live in has dumbed down things, especially creative things to a level where, in order to be successful, you have to appeal to people's basic animalistic needs. I disagree with this fully and strive to appeal to people's sense of desire and pride.' He further shared that,  'it's nice to be accepted, but it's not why I do what I do. I make a point of standing up for what I believe is right, good and just. That doesn't always sit well with most people. My creativity is about making a difference and making a living. So I somehow have to manage both being accepted and doing what I love, regardless.'

In parting DJ Rawkus said, 'I doubt my talent every time I am around talented people but I use my doubt of self to make me work harder to be better so that the talented people I surround myself with would see me as their equal. Never give up! Take criticisms!'

And most important we learnt that if he were a crayon, DJ Rawkus would be Rawkus Red!

Find him on Facebook: Dj Rawkus Remy
IG: @mrrawkus
YouTube: RawkusProductions
www.djrawkus.com

Twitter: mrrawkus

A Creative Professional with over twenty years experience. Which he gained during his time spent at a few of Trinidad’s top advertising agencies. Then functioning as the Regional Creative head of the Caribbean’s largest retailer. Contributing to the development of the group’s regional marketing strategy. Forming the regional Design Strategy. Conceptualisation and execution of all creative, marketing and advertising communication for the group’s brands. With oversight of regional and local creative teams and creative processes. He continues to sharpen his creative edge. A passionate, twenty-four hour creative junky. Admirer of sexy typefaces, lover of words and aspiring life long learner. He is also the founder of A BigBox Of Crayons. An online and offline community for creative thinkers + makers in Trinidad & Tobago.